B2B Small Business Lending Solution.
(Fundation has since been acquired)
Redesigned the visual brand strategy, website, and campaign design that enhanced the brand perception, engaged audiences, and achieved measurable results.
Brand Strategy Redesign:
• Redefined the brand's core values, mission, and positioning in the market.
• Developed a refreshed brand identity, including updated messaging and visual elements (logos, colors, typography) to match the tone of voice.
Website Redesign:
• Evaluated user research to understand current pain points and expectations.
• Defined the information architecture (IA) and user flows to improve navigation and usability.
• Created wireframes and prototypes to visualize the new website layout and functionality.
• Designed the user interface (UI) with a focus on aesthetics, usability, and responsive design across devices.
Campaign Design:
• Developed a creative concept for campaigns to align with the updated brand strategy.
• Defined campaign goals, target audience segments, and messaging strategies.
• Designed campaign assets, including visuals, and multimedia content (videos and animations).
Integration and Consistency:
• Ensured consistency across brand elements, website design, and campaign materials.
• Integrated the new brand strategy seamlessly into website content, email, ad campaigns, social media, and marketing materials for a unified brand presence.
(Builtrust has since been acquired)
Builtrust specializes in cutting-edge iCloud solutions designed to streamline data management and enhance digital accessibility.
Successfully redesigned the visual brand strategy to enhance brand perception, engage target audiences effectively, and achieve strategic business objectives.
Research:
• Conducted market research to understand audience preferences, industry trends, and competitor strategies.
Defined Brand Objectives:
• Established clear goals for the redesign, such as enhancing brand visibility, modernizing the brand image, and targeting new demographics.
• Aligned objectives with overall business goals and long-term vision.
Developed Brand Identity:
• Created brand guidelines that redefined the brands' values and unique selling propositions, encompassing visual elements such as logos, color schemes, typography, and imagery styles.
Visual Content Creation:
• Produced new visual assets that reflected the updated brand identity and resonated with target audiences.
• Ensured consistency of visual elements across all platforms and channels, including website, social media, trade show marketing, and sales materials.
Integration Across Channels:
• Implemented new visual brand strategy consistently across digital and offline channels.
• Ensured alignment with content marketing strategies, advertising campaigns, and customer communications.
Launch and Communication:
• Communicated the rationale behind the redesign and highlighted key benefits and improvements to internal stakeholders.
Ralph Lauren Home redesign relaunch
art directed photography of soft goods and furniture for Ralph Lauren's new e-commerce website, and sample site design and social content.
A design resource for fabric, wallpaper, rugs and furniture.
redesign of brand identity. promotional collateral. catalogs. art direct photoshoots.
Lead redesign of leading home publication’s digital presence.
website redesign. email templates. ad campaigns
A cash management and financial technology firm, consisting of several technology products:
Access Control Advantage (ACA)
Intrasweep
Island Intellectual Properties
Successfully managed the redesign process for three FinTech products while maintaining brand consistency within each brand, including visual brand strategy, brand identity design, website redesign, email templates, social media storytelling, ad campaign development, and sales and marketing materials.
Women's fashion magazine, featuring fashion, culture, art, celebrity and film.
in-house design studio: designed and concepted 360 advertiser brand campaigns. w magazine promos. social media advertiser campaigns. events. fashion week collateral.
Re-envisioned Avon’s aesthetic and design standards to execute modern social media content for beauty, accessory and gifting categories to best visually represent Avon’s multiple brands across all social platforms.
social media campaigns.
Created print and digital assets for website, mobile, update landing pages, banners, email campaigns,
in-store and seasonal lookbooks.
website design. email campaigns. seasonal lookbooks. pop collateral.
Womens lifestyle brand known for bold prints, plays on fabrication and silhouettes. Retail, wholesale, licensing.
redesigned website. updated product photography. concepted, produced and art directed ad campaigns and video campaigns.
A lifestyle brand inspired by modern voyagers featuring swimsuits to loungewear
website redesign.
